Life, Learning and the Photos taken in between.

Valo4Life now available on Itunes

When I read this info I became really excited for a few reasons. First it goes to show that hard work does pay off in the long run and  Valo Brand and it’s huge following is a prime example of this. Second this is a step in the right direction for Rollerblading and seeing as the 11th annual Bitter Cold Showdown is right around the corner I think the timing couldn’t have been better. I honestly would love to see rollerblading back in the mainstream light again how it was when I was a teenager watching Calvin Sales on Frosted Flakes commercials and hollywood movies like Airborne and Brink. However it is importatnt that we do not forget the reason why most of us began rolling to begin with, to have a good time and hang out with friends. I wrote up a review on the Valo4life Premiere in NYC a few months back because I felt thats what the film was about. Hanging with friends and traveling the world while doing what they love to do. With the preview of the Valo Lights that have been circulating through the Internet, having in my opinion one of the strongest teams in the industry and now the availability to purchase the latest film directly through Itunes (Im still waiting on my blu ray copy), Valo Brand seems to be setting the standards for the rest of the companies in the industry. There are many that speak of change but very few who implement it. That’s why I will continue to support Jon Julio and Valo Brand not because it’s what’s in right now but because of what it stands for. You have those who make Create waves and those who ride them, Valo just created a Tsunami. I cant wait to check out the Valo lights at the Bitter Cold Showdown trade show.



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